Who we are

Gene Hugunin started his career in the Plumbing & HVAC industry over 30 years ago. During these 30 years he has worked his way up from technician to sales to manager and eventually an owner. He helped grow two Plumbing & HVAC companies before purchasing a failing HVAC company in 2013. Under Gene’s leadership that company grew from 6 employees to over 60 employees before selling it in April 2021.

Gene has extensive knowledge and a talent for growing companies from company setup, marketing, branding and positive reviews.

The home service business has made Gene a multimillionaire and he now enjoys helping others reach their full potential and dreams.


Steve Hugunin is an experienced web programmer, search, and lead generation specialist. Driven by being the best, he takes pride in providing the greatest ROI possible in his marketing channels. As a Director of Marketing, his goals include website creation, search marketing, and branding. In addition to his primary job functions, Steve has been recognized by many of his peers for his extraordinary commitment to bringing the best results possible.

Steve's passion for online marketing can be traced back to 2003, where he spent significant time working on lead generation and search marketing (early days before Google was popular.) As a web programmer, he started building many websites around this time as well and has created over 100 sites since this time. In 2007, Steve expanded on his lead generation skills when he created a Lead generation engine for Auto dealers and provided leads for Auto dealers in every state nationwide.

In 2014, Steve joined his family’s HVAC company knowing that his rich background in programming, search engine optimization, and Paid Search Management would give the business a strategic advantage over all competitors and Steve helped see massive growth for the company.


Matt Hugunin has over 15 years experience in the Accounting field, including over 10 years in the home service industry. Matt has worked with small business as well as large billion dollar corporations. He is well versed in all accounting functions including financial reporting, monthly closings, preparing quarterly and annual financial statements, inventory, budgeting, forecasting, job costing, financial and business analytics, auditing, state and local sales and use tax as well as business management.

Education :
Master of Business Administration - Accounting Concentration - Baker University
Bachelor of Business Administration - University of Kansas

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